Estes Hang Tag (Header Card) Guide

 

1st Estes Hang Tag

Yellow paper card with original ESTES logo

Described as: "Yellow Hang Tag, Pre Damon Era"

 

2nd Estes Hang Tag

Multi Color paper card with ESTES logo, Saturn V rocket and Planet Earth on front side

-2, -1, 0 + Countdown sequence on back side

Described as: "Countdown Hang Tag"

 

3rd Estes Hang Tag

Yellow paper card with two ovals "ESTES" and "Model Rocketry" on front

Subsidiary of Damon and "Ask for FULL COLOR CATALOG" on back

Red paper card also used and consider quite rare

Described as: "Yellow (Red) Double Oval Hang Tag, Damon Era"

 

Free Kit Hang Tag

Paper card with bold FREE KIT white letters on black background

Back side all white with flying Orbital Transport; used 1971-1972

Described as: "Free Kit Hang Tag"

 

4th Estes Hang Tag

Paper card color same as facecard; Yellow, Pink, Blue, Green, Red corresponding to Skill Levels

Yellow = Level 1, Pink = Level 2, Blue =Level 3, Green = Level 4, Red = Level 5

Simple "ESTES" logo and "A Subsidiary of Damon" on front side

"FLY ESTES Model Rockets"on back side

Described as: "Version 1 Skill Level Hang Tag"

 

5th Estes Hang Tag

Paper card color same as facecard; Yellow, Pink, Blue, Green, Red corresponding to Skill Levels

Yellow = Level 1, Pink = Level 2, Blue =Level 3, Green = Level 4, Red = Level 5

Two different layouts

Added "Recommended for Ages 10 to Adult" on front side

Added "A Rewarding Hobby for Ages 10 to Adult" or "Recommended for Ages 10 to Adult"on back side

Described as: "Version 2 Skill Level Hang Tag"

  

  

 

6th Estes Hang Tag

Paper card color same as facecard; Yellow, Pink, Blue, Green, Red corresponding to Skill Levels

Yellow = Level 1, Pink = Level 2, Blue =Level 3, Green = Level 4, Red = Level 5

Added multiple languages, "Adult Supervision Suggested for Those 12 Years....." on front side

Added Canada distributor on back side

Described as: "Version 3 Skill Level Hang Tag"

 

7th Estes Hang Tag

Black paper card color with multi color "Model Rocketry" and "Fly Estes Model Rockets" found with three difference Large Letters varieties and one Small Letters variety. The Version 2 Large Letters hang tags are very common for that era while the Version 1 and 3 Large Letters and Small Letters hang tag are considered to be very scarce or potentially rare.

I do apologize for the poor image quality of the Version 3 Large Letters hang tag. The discovery was made on an old Star Ship Nova eBay image and has been expanded and cropped.

Paper quality is low and always found with significant curling and becomes brittle with age.

Described as: "Rainbow Hang Tag"

Version 1 Large Letters                                      Version 2 Large Letters

  

  

Version 3 Large Letters                                              Small Letters

  

  

 

8th Estes Hang Tag

Black paper card color with blue "Flying Model Rocket"

Continued hang tag content increase with "Plastic bags can be dangerous. To avoid danger of suffocation, keep this bag away from babies and children"

Described as: "Black Paper Hang Tag"

 

9th Estes Hang Tag

Black colored plastic with blue "Flying Model Rocket"

Same printed content as 8th Estes Hang Tag

Described as: "Black Plastic Hang Tag"

 

10th Estes Hang Tag

Black colored plastic with bold orange and white "Flying Model Rocket"

Front side features Estes logo, Made in USA and Age Recommendation

Described as: "Multi Color Black Plastic Hang Tag"

 

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