Benjamin Moore Aura Paint

New from Benjamin Moore, Aura™ is the best paint Benjamin Moore has ever made. Through next generation paint technology, Benjamin Moore Aura paint brings color to your life with less work and more durability. The breakthrough Colorlock technology is unique in the industry, bringing you richer colors and unsurpassed performance. And not only is Benjamin Moore Paint amazingly good, it is also an extremely low voc paint making it environmentally friendly and odorless.

Freedom to Choose - Aura paint's extremely durable new resin technology allows you the freedom to use any sheen, in any color, anywhere. No longer do you have to use semi-gloss or eggshell when you need durability. With Aura you can use a matte, eggshell or satin finish for the bath - it's your choice. Each sheen has the same unsurpassed washability, durability, stain resistance,  mildew resistance and scuff resistance. Aura also features an incredibly smooth finish. You can feel the difference when you touch it. And it is waterborne --- Aura is a low voc paint which is great for the environment and is odorless.

Ease and Simplicity - No other paint covers anywhere near as well as Aura. You'll get total coverage with one coat of paint with most colors.  In conventional paints, the deeper the hue, the more coats needed for good coverage. With Aura, you'll need no more than two coats for the deepest shades. Drying times are quicker, too; so, if you must, you can recoat one hour after application.

Color Affinity - Because Aura is so unique, Benjamin Moore developed a new collection of complementary colors available only in Aura. The Affinity Colors palatte is a collection of 144 colors that seamlessly harmonize with one another. Aura paint's technologically advanced system with Affinity Colors' premium pigments to reveal the full nuance and personality of each dimensional hue. Conventional paint systems cannot duplicate the performance of Affinity Colors due Benjamin Moore's proprietary color technology (ColorLock) found only in Aura.

Key Features of Benjamin Moore's Aura Paint: Fully washable in any sheen Fast one-hour recoat time Exceptional flow and leveling Seamless touch-up Richer, more enticing color Maximum hide in all colors 144 exclusive, harmonious colors Unsurpassed surface smoothness you can feel as well as see Low VOCs for environmental protection

ColorLock Technology - the cutting-edge color science. This technology distinguishes Aura from virtually every other paint on the market. Color pigments are microscopically bonded to dry paint film, permanently locking in color for richer, more enticing hues and a new standard in durability. ColorLock is a four-part system that elevates the performance of 100% acrylic paint to exciting breakthrough levels. 1. A proprietary 100% acrylic Hybrid Resin System gives Aura paint resistance to water spotting and color ruboff. This technology keeps that just-painted look even in damp environments or after repeated washings. 2. Special  coalescing agents optimally balance open time and dry time, allowing incredibly smooth application, seamless touchups, and recoats that begin within one hour of application. 3. Custom thickeners give Aura exceptional flow and leveling properties, along with enhanced film build for superior coverage for even the deepest shades. 4. An exclusive waterborne-based formulation using waterborne colorants results in an ultra premium coating that offers low VOCs, supporting Benjamin Moore's commitment to environmental stewardship.